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Customer Relationship Management is a system that aims to improve the relationship with existing customers, find new prospective customers, and win back former customers. This system can be brought into effect with software that facilitates collecting, organizing, and managing customer information. CRMs are no longer just for large-scale organizations with huge databases of customers, but are advantageous to even small and medium sized organizations. Designed to streamline your processes, a CRM can be one of the most powerful management tools in your arsenal.

Contact Management

Contact management is an element of CRM that sometimes goes by customer management software. This allows users to segment your contacts into groups to organize and better cater to them. With this CRM capability, you’ll be able to gather crucial customer data and bolster your marketing strategies when introducing new products. It also improves the personalization of all contacts with customers, making them feel important and catered to. This is a key factor in customer satisfaction!

Sales Team and Customer Opportunity Management

Quantifying the opportunities that your sales team has with customers is a relatively basic feature of CRM. Referred to as lead scoring, it allows users to identify the customers that are most likely to convert. This helps streamline sales/marketing teams, improve efficiency and optimize your sales process.

Lead Management for Determining High-Quality Leads

No CRM feature list would be complete without mentioning lead management. This technology allows a business to determine the best customers to follow up with based upon demographic and psychographic factors. Like lead scoring, it improves the efficiency and productivity of your sales team by helping them focus on the right leads at the right time.

Reports and Dashboards

Once relegated to business intelligence tools, BI, reporting and dashboards have become some of the top CRM features. Users can view statistics in a highly visual, engaging perspective using customized reports and dashboards. They offer real-time data updates and a platform that can be accessed from various portals, improving ease of access for a variety of personnel. Management can use these reports to make data-driven decisions — an investment in CRM BI is an investment in the future of your business

Sales Analytics

On the subject of reporting, sales analytics is one of the most valuable features of a CRM. Users can create better sales campaigns in the future by analyzing the hard data of past campaigns. CRM helps you collect data from social media, polls and website traffic, then analyze it — all with the same software.

Mobile CRM

Everyone has a smartphone these days, so it makes sense to utilize the amazing technology inside them to benefit your business. Take customer relationship management on a remote device using mobile CRM programs and apps. Staff can view data and receive valuable alerts about campaigns on a mobile device.

Email Client Integration

You can now gain all of the automation and the organization of a dedicated email client inside of your CRM user interface. Don’t depend on Outlook or IBM notes — find a CRM that will do double duty for you. Then when a customer calls needing support, your reps can easily pull up their previous interactions and information to give them the best care possible.

Workflow and Approvals

One of the ways in which your company will instantly increase its efficiency is by optimizing workflows. CRMs can facilitate optimization by automating processes like data collection, data analysis, marketing campaigns and other tasks that were previously done manually. They also offer reporting and analytics to help users identify problem areas in order to improve them.

CRM Data/File Storage

In order to maximize the usefulness of data, it must be properly stored. One of CRM’s key features is a proprietary method of data storage so users can pull up the data in an efficient manner. CRMs also offer safeguards to protect and backup this important data to prevent losses and security breaches.

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